100 Years of Bicycle Posters
"Atlas Bicycles, circa 1971"
by Shree Des Raj
This item is:
Custom Framed in a new black wood frame
Matted in a white mat 
Framed Size: 17" x 21"
Framed in the USA
Published in 1973.
Comes complete with installed "ready to hang" hardware
Check out our store...Would make a great pairing or grouping with other vintage bicycle posters!
Interested in different framing?  Let us know.
This mini poster was derived from "100 Years of Bicycle Posters" book by Jack Rennert (1973)
Book Introduction:
“ This year marks the one hundredth anniversary of two machines that color lithography, which made colorful, pictorial posters possible, came into popular use; it was also about 1872 that the modern bicycle evolved, it is the coincidence of these two inventions – the modern bicycle and the modern poster – converging and maturing at about the same time, that interested me. It is this founding and parallel growth, as evidenced by the bicycle posters, that this book illustrates.”  
Jack Rennert

Published on the centenary of both off-set lithography and the bicycle, this collection celebrates a unique moment in the evolution of modern culture. Bicycles were the fastest individual means of transport from their inception until the arrival of the motor car. And inexpensive colour printing helped to create unprecedented mass markets for consumer products – such as bicycles.
Both were helped along by an artistic blossoming, the products of which – posters – appeared in streets and in shops across the developed world. Bicycles provided newfound access to the wider world: printing brought a galaxy of vivid imagery to public spaces. The internet has revolutionized access to information and experience. Yet that change looks positively restrained compared to the rush of new experience that technological innovation provided in the last half of the nineteenth century. Book not included with the listing (for information purposes only)